If you thought that by simply putting up a website, sales will ring in automatically, then you will need to think again. The bare-naked truth is most of the thousands of new websites generated everyday will never truly see daylight – they simply die off without racking up a healthy sales figure. In fact, many will suffer loses and most are not up to scratch as they lack an ultimate crucial ingredient in pushing sales through.
Research has shown that eye-catching graphics are an essential component of any website. Their presence act as powerful psychological motivators that hold web users’ attention, for usability experts found that a typical user will tend to read as much as 25% slower than his usual reading speed while holding a book. In addition, graphics serve to build much-needed trust and promote a professional image to prevent the user from hitting the ‘back’ button.
For every extra second a user stays on, there will be an added chance that a sale will materialize. Running an online business generally requires speed to ward off competition. Hence, it requires a whole lot of hard work and dedication. Unfortunately, most webmasters simply do not have either the time or money to hire top-draw graphics designers.
Presentation and perception are the keys to website success. If you can present your website in a professional manner, I can almost guarantee that your response, sales and conversion rates will fly off the hook. Poor presentation can really hurt your bottomline in a huge way.
If you are staring at poor sales or low traffic volumes, I would strongly recommend you acquire the following types of graphics:
1) Powerful bullet points to grab the attention of the prospects.
2) “100% Secure” logos to assure your prospects that online payments made are secure and safe.
3) Attractive ecovers to present your product professionally.
4) “Satisfaction Guarantee” billboards to convince prospects to hand over their credit card number.
5) Action buttons to guide the prospect down the marketing funnel and towards the payment counter.
6) Price stickers to explicitly and prominently state the product price.
