Social Network Marketing?

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it.

With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?

I’ve been watching social networking for some time now. In fact I’m a member of various social networking sites including MySpace and LinkedIn just to name two.

I joined partly because I wanted to see what they were, but more importantly to see what impact social networking would have on SEM in the coming years.

I’ve been a member of various services for some time and the reach these sites have is incredible.

For example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.

Imagine that - I’m only a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I could provide to them.

Through my connections and their connections, I’m connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing opportunities are there for Social Networking?

Well, let’s look at MySpace.

MySpace is one of the top sites on the Web today. It racked up 9.4 billion page-views in August 2005 (more than Google) and new users are signing up at a mind-boggling rate of 3.5 million a month.

MySpace is typical of where today’s 18-30 year old goes to manage their digital life. It allows users to post photos of themselves and their friends, create a blog, list their favorite bands, view and share videos, suggest things to do and lists a set of people they consider friends. It is on this “Friends List” where most of the opportunities lie.

All thirty million plus users of MySpace have a friend’s page that lists people that person considers their friend. This is a list of people that they are interested in talking to and about, as well as hearing from on a regular basis. Once you add someone as your friend they can send you emails, comment on your photos, read your blogs, as well as leave messages that you can then share with others. This is an opportunity for instant feedback about you.

The ability to add friends to your page is key for marketing to MySpace users. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, “This generation is growing up without having ever watched programmed media.” “They don’t think in terms of the album, and they don’t think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of course MySpace.”

You can see how this could grow.

Let’s say you create a MySpace account to talk about your product or service. You blog about it and search for others that may share your interests.

You then invite them to be your friend. When they become a friend you start your “soft sell” pitching your product to them.

As they grow to appreciate it, they start blogging and sharing it. Soon hundreds or even thousand of people are talking about you and your product or service.

Don’t think this will work?

Let me give you some examples. There are many bands who have gotten their start on MySpace. Simply by hosting some of their music online and blogging about themselves they developed a following. Soon they had record deals and contracts lined up.

Of course to use services like MySpace you need to have something this target market needs. If you don’t then you probably shouldn’t put too much effort into MySpace.

But that doesn’t mean other social networking opportunities should be overlooked. As I mentioned above, LinkedIn is more of a professional introduction service. If your product or service fits here then by all means explore it further.

And there are others as well. Services such as Yahoo!s MyWeb, Flickr, del.icio.us and more.

So if you’ve ever wondered what other online opportunities could be out there, consider social networking. It could be the next great online marketing channel.

Creating An E-Commerce Site

E-commerce is touted as one of the most viable online business opportunities on the Web today. In comparison to traditional brick and mortar businesses, e-commerce site requires minimal start-up cost and is relatively low-risk. However that does not imply creating an e-commerce site is a simple process, neither does it guarantee your future success. The purpose of this article is to walk you through the necessary steps and plans you would need in order to set up a successful e-commerce site.

Un-earth Your Niche

The very first thing to do is find your niche. Examine your hobbies and interests for potential business ideas. If you love soccer, consider selling soccer supplies or team uniforms, online. Focusing on your expertise or something you have great passion for would give you an advantage over competitors who do not have in-depth knowledge of that niche.

Research Your Niche

Once you've whittled down a few ideas, explore each one further. Ask yourself these questions: How many people are looking for your services? Where do they go and find people like yourself? How many searches are created for your product or service on Google? You may not have a budget to create demand, so it's safer and cheaper to go where the demand already exists.

Scope out Your Competitors

Research your competitors inside out. Spend time to check out their websites and compare their products and services. Give yourself an idea of what you’re up against, so you can create your e-commerce site as professional as, or even better than theirs.

Write Your Business Plan

You want to have a foolproof business plan for your business. Work out a detailed formula - including your site theme, goals, business strategies. It's also a good idea to keep a record of expenditures, sales, profits etc. Your business cannot just be a 'me-too' business online. Develop a powerful USP (Unique Selling Position) that sets you apart from your competitors and makes you stand out from the crowd!

Create Your Website

Register a good domain name as marketing tactic. Name that ends in *.com is best of all. Try to include relevant keywords that properly describe your business or product if possible.

A well-designed website creates a good first impression with your prospects. Get yourself a professional website template at an affordable price and customize it to suit your need. Most templates can be easily customized using common HTML editors and simple graphics software.

You’ll want your website content to target specific keywords for high search engines ranking and traffic flow. This can be done by creating informative articles, product reviews, descriptions and comparisons. If you're short on time, many SEO (search engine optimization) experts are willing to help you out for a reasonable price.

Host Your Website

Find a dependable hosting company to host your website on their servers. A quick search on Google for “web hosting” should bring up hundreds of companies ready to do business with you. Select a reliable web host that provides adequate disk space and bandwidth with e-commerce scripts supporting features. Domain name-specific email accounts must also be available to give a professional image.

Your website files can be uploaded using a simple FTP program or file uploading service in your hosting account. Technical support personnel from your hosting company should walk you through the steps to upload your files and launch your website.

Implement a Shopping Cart

An e-commerce site is never complete without a secure shopping cart. The best option you can consider is a remotely hosted shopping cart which takes the burden of maintaining security and credit card numbers off your shoulder. Most remote shopping carts can be configured to look similar to your website so your customers may not realize that they have left your website when making a payment.

If a remote shopping cart is not within your budget, there are still lots of third party credit card processing companies that are ready to process your credit card orders using their merchant account for a small fee. Some popular ones to you can check out are ClickBank, PayPal and 2CheckOut.

Marketing and Promotion

You have identified your niche, set up your e-commerce site and you are good to go. Now comes the most crucial part - promoting your site! This could be a full-time career option for most people. Either you can learn to do this yourself or you can have an expert do it for you.

Begin by submitting your site to major search engines such as Google, Yahoo, Dmoz, etc. You also need to optimize your site using profitable keywords and keyword-rich content. There are lots more business promotion strategies such as advertising, link exchange, e-zine promotion etc. which you may need to explore to create your online presence and build traffic.

Setting up your e-commerce site is sure a lot of work, but it's just the first step. Making it successful is even more work, but the pay-offs can be rewarding. Remember, success can be yours provided you work hard and smart!

Niche Marketing

Working out what your niche market will be to start your home business is something that can elicit much excitement. This is when you can put all those great ideas you have had for your business into a plan of action. Give yourself a number of options to work over. Some will be great and some won't fit. Get more than one so you always have a back up when you start a home business.

Look to 3 sources for ideas:

* A hobby you love: You won't find many hobbies from which you can't build a business. And since you enjoy doing it, it won't be tedious to "go to work" every day. When you pick something for your business that you sincerely like, you will have fun at doing it.

* Your experiences: In life we go though many experiences and you can use these to build a business. For example if you have raised children you can then put all your parenting experience together and start a business related to parenting.

* Your talents: Everyone has one or more talents within them. Dig down and see what yours are. You can start a freelance business using your talents.

Defining your niche market:

1. List out some ideas then put them in the order of what you like the best.

2. Go to the site listed here and put a key word into the overture suggestion tool box: This will bring up the amount of searches that have been done for your keyword and will represent demand.

3. If you search out that same key word on Google search engine http://google.com then you will see websites supplying that item and you will know how many competitors are out there that will be competing with you when you start a home business.

4. If you find a topic that is demanded in quantity but low in the suppliers, you will then make money. This should be your special market for which you do your niche marketing. You will make more money with a niche market as you will reduce and sometimes even eliminate competition. Go through your list of ideas until you narrow it down to about

5. Then go through them again and see which one will fit into a niche market.

Establishing your USP:

Once you have found the concept that fits into a specialized or niche market it is time to establish your USP, Unique, Selling, Point. This is when you will take your idea, and see how you will make your business uniquely different from your competitors. Often neglected, finding the USP is something that new business owners need to do to set their item above the competition. Online businesses are very competitive and you have to stay ahead of the game.

There are two reasons you need to set yourself up as different from others:

1. Get ahead of your competitors

2. To clearly define to your potential customers why your product and service is better than your competitors.

Deciding on your business model:

Part of your business concept will not only be consolidating your ideas but also choosing your business model. There are a few that you can choose from:

* Affiliate marketing-Getting involved with affiliate programs will target your efforts

* Network marketing (MLM)- again this will target your market and idea.

* Marketing-taking the product and selling it

* Service- you should use your talents, which includes freelancing.

You can see there are a number of things you will have to do to get your business concept into operation. But it's worth it to plan and take care in developing it. It will be your foundation, after all.

New Website

I'm working on a new website. RichesForMe.com will be coming soon. I'll keep you posted.

Bob Proctor on The Secret

Great Introduction by Bob Proctor on The Secret.

The Secret Riches Visualization Tool

Abundance and riches on all subjects - including health, happiness and wealth - are your rightful heritage!

To claim your wealth using The Secret, The Secret Team has created a powerful visualization tool to help you attract riches into your life.

Automated Cash Machine

Today is easy to start online business. Through the power of the internet, you can start your business and running automatic.

So easy is that. Get a passive income and do whatever you want.

First of all seek for a good niche market. Don’t begin to think what best product is to sell,but look for a good niche market and build the right solution to them.

We live in a time that we want to improve ourself. Many people are looking for information to get the desired result.

Some subject to self improvement is:

How To Lose Weight
Be Financial Independent
Build A Happy Relationship
Being Spiritual
How To Use Your Mind Effectively
Becoming A Leader
How To Speak In Public
How To Make Friends
And many more…

When you have found a good niche market, than you can setup an online business automatic. Make now the Traffic, Trust and Sales.

First you must have traffic on your website. The best way to get potential customers to your website is to use google adwords.

Make advertisement at google.com/adwords. Write a killing advertisement. You can split test on google and see your conversion rate. Make 2 advertisements that show up each 50% of the clicks. Just look what better is, and delete the other. And make another advertisement that beat the best. Repeat this process, that you will come to conversion rate of 30% of maybe 40%.
When they come to your website, you must setup a killing landing page. You can look to other landing pages and make these pages better for yourself. Ask them for their name and email address. You can make here also a split test. Write 2 landing pages, and change just one item at the time. Look what the best is.

Now we have their name and email, we can have relationship with them. They must trust us, so we start up an auto responder. Just look for free auto responder and make 5 messages that go about the subject you want to sell it.

So you will build up a trust to your customer. This is very important, because many people don’t buy when they cannot trust the people behind. So be integer.

In your last message you will lead the people to your sales letter. Convince the people that they must buy your e-book.

Make the customer easy to pay for your e-book. Make an account at clickbank.com or at paypal.com.

Now you only have to do, is collecting your money!

You have now automated 100% your website!!!

5 Tips For Effective Web Design

If you're building your very own website it will really serve you in the long run to pay special attention to website design from the outset. Sure you can go back and fix things at a later date, but a lot of damage can already have been done to your online credibility by that point - and that credibility may take a very long time to build back up again, so why take the risk?
Here are five do's and don'ts to ensure that any Website you design lives up to a basic level of good usability from a visitor's perspective.

1) Splash pages are not a good idea

What's a splash page? It's the first page you see when you arrive at a Website. The specific ones that are bad are those that say something like 'Welcome!' and then have you waiting for several minutes while some audio or video presentation loads - not a good idea. Remember, your Website visitors will typically have a very short attention span.

Your site is competing with millions of others and making your visitors wait around will only make them want to hit the back button in their browser and go visit somewhere else. The first page, the 'Home' page, of your Website should be a genuine content page with a fast load time, i.e. not excessive in the graphic department, where all of the other pages and sections of your site are easily accessible from.

2) Don't overdo it with the banner adverts

Excessive use of banner adverts will tend to give your Web pages a slow load time and, particularly if they flash and pulse in a kaleidoscope of color, will irritate and annoy your visitors rather more than they'll entertain them. But they'll make you money, I hear you say? Will they? Most experienced Webmasters will tell you that the days of successful banner advertising are pretty much in the past.

Most Web surfers these days have learned that banners are advertising and obvious advertising tends to get tuned out. You can get away with one or two banners per page that look in context with the general look and feel of your Web pages but overdoing it will only make you look like an amateur. Banner farms are so old hat and don't impress anyone these days, if they ever did.

3) Make your site's navigation menu simple and easy to understand

How many Websites have you found that left you completely bewildered when it came to finding your way around and locating the information that they appeared to promise and that you were looking for? Probably more than you care to remember, sadly. And how many of them did you choose to revisit after having been bamboozled first time around? Not many, right? Well, learn from your own experience here and make sure that you put a lot of time and effort into planning your site's navigation menu so that it is logical and easy to understand. It's a good idea to test it on a few friends to see if they can find what they're looking for without any help from you. If they can't, it's back to the drawing board.

4) Choose your Website color schemes wisely

If you give your visitors a headache when they're at your site they'll a) leave quickly and b) not come back. One of the best ways to achieve those two undesirable effects is to choose some sort of garish color scheme that even your Website's Mother would not be able to love. Pay particular attention in this regard to text. Make sure that your text is of a size that makes it comfortably readable and that it stands out clearly from its background. This is best ensured by sticking with normal black text on a white background.

5) Get rid of that annoying music

You don't have cheesy 'tunes' playing in the background on your Website do you? If you do, please get rid of them. It really won't do you any favors, you'll just come across as a complete amateur who really doesn't care about annoying their visitors, and if you want a successful Website, that's not something you should be going out of your way to do. That's not to say that audio and, indeed, video don't have a place on a successful Website.

With the ever-increasing use of broadband Internet connections it is perfectly possible to integrate informative and entertaining audio and video presentations into Web pages that might even be more acceptable to your target audience than plain old text on its own. Just make sure that the audio and video you provide can be turned on and off by your Website visitor and has easily-adjustable volume.

It's really very tempting to just jump right in and start building your Website without much planning but it really is more sensible to spend a reasonable amount of time working things out on paper first. Doing this will almost certainly save you time in the long run by minimizing the number of mistakes you'll have to correct that jumping in with both feet without thinking will inevitable lead to.

Why 95% of Websites Bomb

Ok...I know...I've been away for a while. I was taking care of some business haha. Anyway lets get back to this blog. Here are some reasons why 95% of websites bomb.

If you thought that by simply putting up a website, sales will ring in automatically, then you will need to think again. The bare-naked truth is most of the thousands of new websites generated everyday will never truly see daylight – they simply die off without racking up a healthy sales figure. In fact, many will suffer loses and most are not up to scratch as they lack an ultimate crucial ingredient in pushing sales through.

Research has shown that eye-catching graphics are an essential component of any website. Their presence act as powerful psychological motivators that hold web users’ attention, for usability experts found that a typical user will tend to read as much as 25% slower than his usual reading speed while holding a book. In addition, graphics serve to build much-needed trust and promote a professional image to prevent the user from hitting the ‘back’ button.

For every extra second a user stays on, there will be an added chance that a sale will materialize. Running an online business generally requires speed to ward off competition. Hence, it requires a whole lot of hard work and dedication. Unfortunately, most webmasters simply do not have either the time or money to hire top-draw graphics designers.

Presentation and perception are the keys to website success. If you can present your website in a professional manner, I can almost guarantee that your response, sales and conversion rates will fly off the hook. Poor presentation can really hurt your bottomline in a huge way.
If you are staring at poor sales or low traffic volumes, I would strongly recommend you acquire the following types of graphics:

1) Powerful bullet points to grab the attention of the prospects.

2) “100% Secure” logos to assure your prospects that online payments made are secure and safe.

3) Attractive ecovers to present your product professionally.

4) “Satisfaction Guarantee” billboards to convince prospects to hand over their credit card number.

5) Action buttons to guide the prospect down the marketing funnel and towards the payment counter.

6) Price stickers to explicitly and prominently state the product price.